The Organisation
How we're structured to deliver transformation at every level.
21
Human team
21
AI employees
100+
Channel partners
21 AI employees
Working alongside the human team →

Nick Tung
Chief Executive Officer

Glenn Ong
Director

Shaun Cheng
Project Manager

Serena
Senior Project Specialist

Lawrence
Project Executive

Emily
Project Planning

Dex Tan
Senior Business Development Manager

Ivan Lee
Business Development Executive

Merrin See
Senior Business Development Executive

Cariyn Poh
Business Development Executive

Glenn Ong
Director
Shaun Cheng
Project Manager
Serena
Senior Project Specialist
Lawrence
Project Executive
Emily
Project Planning

Dex Tan
Senior Business Development Manager
Ivan Lee
Business Development Executive
Merrin See
Senior Business Development Executive
Cariyn Poh
Business Development Executive
A distributed network co-managed by Sales and Operations, sourcing, vetting, and activating channel partners across Singapore, Malaysia, and the wider region.
Our Specialists
Dedicated experts executing client work with precision.

Bhavin Patel
SR. Developer
Human
Dhruvesh Patel
SR. WordPress Developer
Human
Bhumika
Shopify & WordPress Developer
Human
Joy Giri
Shopify & WordPress Developer
Human
Jay Thakkar
SR. Designer & Project Lead
HumanDual role
Susmita Dey
SR. UI/UX & Frontend
Human
Jay Thakkar
Project Manager & SR. Designer
HumanDual role
Ria M.
Project Manager
Human
Anand Kumar
Python / AI Developer
Human
Andleeb Miraan
Python / AI Developer
Human
Jhuma
Senior SEO Executive
Human
Sneha Mandal
Digital Marketing Executive
HumanAI Organisation Chart
A full reporting structure of autonomous AI employees, led by Clara, our Chief of Staff, that research, build, test, and ship around the clock. This is how we move faster than firms many times our size.

Nick Tung
CEO

Clara
Chief of Staff

Daniel
Business Advisor

Marcus
Finance / CFO

Amos
CMO / Marketing

Happy
Writer

Kimi
SEO / AEO / GEO

Nicole
Publisher

Mashy
Sales / Closer

Koko
Customer Success

Otto
Delivery Producer

Shaun
Product & Spec

Jay
Engineer

Dhruvesh
Web Designer-Developer

Dex
UI/UX Designer

Cheryl
CX Designer

Quincy
QA Manager

Ria
QA & Testing

Felix
Office Optimiser

Titi
R&D Researcher

Lucky
Data & CRM

Max
Security / VA-PT

Nick Tung
CEOHuman
Clara
Chief of StaffAI
Daniel
Business Advisor
Marcus
Finance / CFO
Amos
CMO / Marketing
Happy
Writer
Kimi
SEO / AEO / GEO
Nicole
Publisher

Mashy
Sales / Closer
Koko
Customer Success

Otto
Delivery Producer
Shaun
Product & Spec
Jay
Engineer
Dhruvesh
Web Designer-Developer
Dex
UI/UX Designer
Cheryl
CX Designer

Quincy
QA Manager
Ria
QA & Testing

Felix
Office Optimiser
Titi
R&D Researcher
Lucky
Data & CRM

Max
Security / VA-PT
Meet the AI Team
Every AI employee has a defined mandate. Here is exactly what each one can be deployed to do.

Clara
Chief of Staff
AI- Coordinates all AI departments into a unified delivery operation
- Strategic partner: briefs, escalates, and synthesises across every function
- Command centre between Nick and the full AI workforce

Daniel
Business Advisor
AI- Brand positioning, GTM strategy, and competitive analysis
- Sales and BD playbooks and commercial strategy
- Business-case development for clients and proposals

Marcus
Finance / CFO
AI- Financial modelling, P&L projections, and pricing strategy
- Grant ROI calculations across PSG, EDG, CTC, MRA, and EDGE
- Unit economics, commission structures, and funding strategy

Amos
CMO / Marketing
AI- Brand strategy, content pillars, and audience positioning
- Campaign and GTM planning for Freemansland and clients
- Routes execution to Happy, Kimi, and Nicole

Happy
Writer
AI- Grant proposals across all SG schemes: PSG, EDG, CTC, MRA, EDGE
- Commercial proposals, pitch decks, and business-case copy
- Long-form articles, LinkedIn posts, and newsletter content

Kimi
SEO / AEO / GEO
AI- Google ranking strategy: keywords, on-page, and technical SEO audits
- AI citation optimisation: gets your brand cited by ChatGPT, Perplexity, and AI Overviews
- Schema markup, structured data, and llms.txt for machine-readable authority

Nicole
Publisher
AI- Distributes and schedules content across LinkedIn, Instagram, and newsletters
- Repurposes one piece of content into many channel-native formats
- Draft-only: Nick approves every post before it goes public

Mashy
Sales / Closer
AI- Lead qualification, pipeline management, and closing strategy
- Sales conversation support and follow-up sequences
- Objection handling and BD playbooks

Koko
Customer Success
AI- Client health scoring and retention trajectory tracking
- Early-warning churn detection: flags at-risk clients 30–90 days ahead
- Renewal strategy and expansion playbooks

Otto
Delivery Producer
AI- Turns a won deal into delivered work: orchestrates the full delivery team
- Tracks scope, timeline, and risk; escalates blockers with options
- Client-facing communications drafted in Nick's voice

Shaun
Product & Spec
AI- Turns client briefs into testable, investment-grade specs
- Writes Given/When/Then acceptance criteria and Definition of Done
- The starting gate every project passes through before Jay builds

Jay
Engineer
AI- Full-stack builds: Next.js, Supabase, FastAPI, Python
- CI/CD pipelines, production deploys, and API integrations
- Code review, database architecture, and technical debt reduction

Dhruvesh
Web Designer-Developer
AI- WordPress and Next.js web design and development
- Pixel-perfect builds from design comps or brand references
- Mobile-responsive, SEO-ready implementation from Day 1

Dex
UI/UX Designer
AI- Interface design, design systems, and visual hierarchy
- Component-level design: spacing, colour, typography for web and app
- Premium UI for AI-era products: dark-mode, glassmorphism, bento grids

Cheryl
CX Designer
AI- Customer experience audits and user journey mapping
- Conversion rate optimisation: reduces friction from first impression to sign-up
- Usability reviews across web, app, and mobile

Quincy
QA Manager
AI- Approves Ria's test plans before a single test runs
- Audits QA reports for coverage gaps, flaky tests, and missing evidence
- Issues the GO / NO-GO release recommendation for Nick's final sign-off

Ria
QA & Testing
AI- BDD acceptance test scenarios tied to Shaun's specs
- Web, app, mobile, and WordPress testing with real evidence
- PASS / FAIL reports with edge-case exploration beyond the happy path

Felix
Office Optimiser
AI- Audits the entire AI office for workflow overlap and inefficiency
- Token and cost optimisation: makes the AI team leaner and faster
- Recommends skill upgrades; every change needs Nick's approval

Titi
R&D Researcher
AI- Continuous scout: GitHub, research papers, and the web for new AI capabilities
- Vets tools for quality, security, and supply-chain risk before recommending
- Routes vetted findings to the right team member; never auto-installs

Lucky
Data & CRM
AI- Single owner of analytics, BI, and CRM data integrity
- North-star metrics dashboard: revenue, retention, and lead quality
- Data quality monitoring that catches silent failures before they cost money

Max
Security / VA-PT
AI- Security hardening for web apps, WordPress, bots, and AI agents
- Cyber Essentials, IMDA, and PDPA compliance readiness checks
- Prepares you to pass an external pen test, never replaces one
Want this workforce on your next project?
Talk to Nick about what a human-plus-AI delivery team can take off your plate.

