Leadership StructureReal people

The Organisation

How we're structured to deliver transformation at every level.

21

Human team

21

AI employees

100+

Channel partners

Glenn Ong

Glenn Ong

Director

Shaun Cheng

Shaun Cheng

Project Manager

Serena

Serena

Senior Project Specialist

Lawrence

Lawrence

Project Executive

Emily

Emily

Project Planning

Dex Tan

Dex Tan

Senior Business Development Manager

Ivan Lee

Ivan Lee

Business Development Executive

Merrin See

Merrin See

Senior Business Development Executive

Cariyn Poh

Cariyn Poh

Business Development Executive

  • Glenn Ong

    Glenn Ong

    Director
    • Shaun Cheng

      Shaun Cheng

      Project Manager
      • Serena

        Serena

        Senior Project Specialist
        • Lawrence

          Lawrence

          Project Executive
        • Emily

          Emily

          Project Planning
  • Dex Tan

    Dex Tan

    Senior Business Development Manager
    • Ivan Lee

      Ivan Lee

      Business Development Executive
    • Merrin See

      Merrin See

      Senior Business Development Executive
    • Cariyn Poh

      Cariyn Poh

      Business Development Executive
Nick Tung×Glenn Ong
Channel Partners Division
100+Partners across Asia

A distributed network co-managed by Sales and Operations, sourcing, vetting, and activating channel partners across Singapore, Malaysia, and the wider region.

The Team

Our Specialists

Dedicated experts executing client work with precision.

Developers4
Bhavin Patel

Bhavin Patel

SR. Developer

Human
Dhruvesh Patel

Dhruvesh Patel

SR. WordPress Developer

Human
Bhumika

Bhumika

Shopify & WordPress Developer

Human
Joy Giri

Joy Giri

Shopify & WordPress Developer

Human
Designers2
Jay Thakkar

Jay Thakkar

SR. Designer & Project Lead

HumanDual role
Susmita Dey

Susmita Dey

SR. UI/UX & Frontend

Human
Project Management2
Jay Thakkar

Jay Thakkar

Project Manager & SR. Designer

HumanDual role
Ria M.

Ria M.

Project Manager

Human
AI Developers2
Anand Kumar

Anand Kumar

Python / AI Developer

Human
Andleeb Miraan

Andleeb Miraan

Python / AI Developer

Human
Digital & Marketing2
Jhuma

Jhuma

Senior SEO Executive

Human
Sneha Mandal

Sneha Mandal

Digital Marketing Executive

Human
Human + MachineAutonomous AI

AI Organisation Chart

A full reporting structure of autonomous AI employees, led by Clara, our Chief of Staff, that research, build, test, and ship around the clock. This is how we move faster than firms many times our size.

Nick Tung

Nick Tung

CEO

Clara

Clara

Chief of Staff

Daniel

Daniel

Business Advisor

Marcus

Marcus

Finance / CFO

Amos

Amos

CMO / Marketing

Happy

Happy

Writer

Kimi

Kimi

SEO / AEO / GEO

Nicole

Nicole

Publisher

Mashy

Mashy

Sales / Closer

Koko

Koko

Customer Success

Otto

Otto

Delivery Producer

Shaun

Shaun

Product & Spec

Jay

Jay

Engineer

Dhruvesh

Dhruvesh

Web Designer-Developer

Dex

Dex

UI/UX Designer

Cheryl

Cheryl

CX Designer

Quincy

Quincy

QA Manager

Ria

Ria

QA & Testing

Felix

Felix

Office Optimiser

Titi

Titi

R&D Researcher

Lucky

Lucky

Data & CRM

Max

Max

Security / VA-PT

Nick Tung

Nick Tung

CEOHuman
Clara

Clara

Chief of StaffAI
  • Daniel

    Daniel

    Business Advisor
  • Marcus

    Marcus

    Finance / CFO
  • Amos

    Amos

    CMO / Marketing
    • Happy

      Happy

      Writer
    • Kimi

      Kimi

      SEO / AEO / GEO
    • Nicole

      Nicole

      Publisher
  • Mashy

    Mashy

    Sales / Closer
    • Koko

      Koko

      Customer Success
  • Otto

    Otto

    Delivery Producer
    • Shaun

      Shaun

      Product & Spec
    • Jay

      Jay

      Engineer
    • Dhruvesh

      Dhruvesh

      Web Designer-Developer
    • Dex

      Dex

      UI/UX Designer
    • Cheryl

      Cheryl

      CX Designer
  • Quincy

    Quincy

    QA Manager
    • Ria

      Ria

      QA & Testing
  • Felix

    Felix

    Office Optimiser
    • Titi

      Titi

      R&D Researcher
    • Lucky

      Lucky

      Data & CRM
  • Max

    Max

    Security / VA-PT
What They Do

Meet the AI Team

Every AI employee has a defined mandate. Here is exactly what each one can be deployed to do.

Command
Clara

Clara

Chief of Staff

AI
  • Coordinates all AI departments into a unified delivery operation
  • Strategic partner: briefs, escalates, and synthesises across every function
  • Command centre between Nick and the full AI workforce
Strategy & Finance
Daniel

Daniel

Business Advisor

AI
  • Brand positioning, GTM strategy, and competitive analysis
  • Sales and BD playbooks and commercial strategy
  • Business-case development for clients and proposals
Marcus

Marcus

Finance / CFO

AI
  • Financial modelling, P&L projections, and pricing strategy
  • Grant ROI calculations across PSG, EDG, CTC, MRA, and EDGE
  • Unit economics, commission structures, and funding strategy
Marketing
Amos

Amos

CMO / Marketing

AI
  • Brand strategy, content pillars, and audience positioning
  • Campaign and GTM planning for Freemansland and clients
  • Routes execution to Happy, Kimi, and Nicole
Happy

Happy

Writer

AI
  • Grant proposals across all SG schemes: PSG, EDG, CTC, MRA, EDGE
  • Commercial proposals, pitch decks, and business-case copy
  • Long-form articles, LinkedIn posts, and newsletter content
Kimi

Kimi

SEO / AEO / GEO

AI
  • Google ranking strategy: keywords, on-page, and technical SEO audits
  • AI citation optimisation: gets your brand cited by ChatGPT, Perplexity, and AI Overviews
  • Schema markup, structured data, and llms.txt for machine-readable authority
Nicole

Nicole

Publisher

AI
  • Distributes and schedules content across LinkedIn, Instagram, and newsletters
  • Repurposes one piece of content into many channel-native formats
  • Draft-only: Nick approves every post before it goes public
Sales & Customer Success
Mashy

Mashy

Sales / Closer

AI
  • Lead qualification, pipeline management, and closing strategy
  • Sales conversation support and follow-up sequences
  • Objection handling and BD playbooks
Koko

Koko

Customer Success

AI
  • Client health scoring and retention trajectory tracking
  • Early-warning churn detection: flags at-risk clients 30–90 days ahead
  • Renewal strategy and expansion playbooks
Delivery
Otto

Otto

Delivery Producer

AI
  • Turns a won deal into delivered work: orchestrates the full delivery team
  • Tracks scope, timeline, and risk; escalates blockers with options
  • Client-facing communications drafted in Nick's voice
Shaun

Shaun

Product & Spec

AI
  • Turns client briefs into testable, investment-grade specs
  • Writes Given/When/Then acceptance criteria and Definition of Done
  • The starting gate every project passes through before Jay builds
Jay

Jay

Engineer

AI
  • Full-stack builds: Next.js, Supabase, FastAPI, Python
  • CI/CD pipelines, production deploys, and API integrations
  • Code review, database architecture, and technical debt reduction
Dhruvesh

Dhruvesh

Web Designer-Developer

AI
  • WordPress and Next.js web design and development
  • Pixel-perfect builds from design comps or brand references
  • Mobile-responsive, SEO-ready implementation from Day 1
Dex

Dex

UI/UX Designer

AI
  • Interface design, design systems, and visual hierarchy
  • Component-level design: spacing, colour, typography for web and app
  • Premium UI for AI-era products: dark-mode, glassmorphism, bento grids
Cheryl

Cheryl

CX Designer

AI
  • Customer experience audits and user journey mapping
  • Conversion rate optimisation: reduces friction from first impression to sign-up
  • Usability reviews across web, app, and mobile
Quality & R&D
Quincy

Quincy

QA Manager

AI
  • Approves Ria's test plans before a single test runs
  • Audits QA reports for coverage gaps, flaky tests, and missing evidence
  • Issues the GO / NO-GO release recommendation for Nick's final sign-off
Ria

Ria

QA & Testing

AI
  • BDD acceptance test scenarios tied to Shaun's specs
  • Web, app, mobile, and WordPress testing with real evidence
  • PASS / FAIL reports with edge-case exploration beyond the happy path
Felix

Felix

Office Optimiser

AI
  • Audits the entire AI office for workflow overlap and inefficiency
  • Token and cost optimisation: makes the AI team leaner and faster
  • Recommends skill upgrades; every change needs Nick's approval
Titi

Titi

R&D Researcher

AI
  • Continuous scout: GitHub, research papers, and the web for new AI capabilities
  • Vets tools for quality, security, and supply-chain risk before recommending
  • Routes vetted findings to the right team member; never auto-installs
Lucky

Lucky

Data & CRM

AI
  • Single owner of analytics, BI, and CRM data integrity
  • North-star metrics dashboard: revenue, retention, and lead quality
  • Data quality monitoring that catches silent failures before they cost money
Security
Max

Max

Security / VA-PT

AI
  • Security hardening for web apps, WordPress, bots, and AI agents
  • Cyber Essentials, IMDA, and PDPA compliance readiness checks
  • Prepares you to pass an external pen test, never replaces one

Want this workforce on your next project?

Talk to Nick about what a human-plus-AI delivery team can take off your plate.

Get in touch