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+65 8668 4687nick@freemansland.co
Leadership Structure

The Organisation

How we're structured to deliver transformation at every level.

AI Workforce

20 AI employees

Working alongside the human team →

Nick Tung

Nick Tung

Chief Executive Officer

Glenn Ong

Glenn Ong

Director

Shaun Cheng

Shaun Cheng

Project Manager

Serena

Serena

Senior Project Specialist

Lawrence

Lawrence

Project Executive

Emily

Emily

Project Planning

Dex Tan

Dex Tan

Senior Business Development Manager

Ivan Lee

Ivan Lee

Business Development Executive

Merrin See

Merrin See

Senior Business Development Executive

Cariyn Poh

Cariyn Poh

Business Development Executive

  • Glenn OngGlenn OngDirector
    • Shaun ChengShaun ChengProject Manager
      • SerenaSerenaSenior Project Specialist
        • LawrenceLawrenceProject Executive
        • EmilyEmilyProject Planning
  • Dex TanDex TanSenior Business Development Manager
    • Ivan LeeIvan LeeBusiness Development Executive
    • Merrin SeeMerrin SeeSenior Business Development Executive
    • Cariyn PohCariyn PohBusiness Development Executive
Nick Tung×Glenn Ong
Channel Partners Division
100+Partners across Asia

A distributed network co-managed by Sales and Operations — sourcing, vetting, and activating channel partners across Singapore, Malaysia, and the wider region.

The Team

Our Specialists

Dedicated experts executing client work with precision.

Developers4
Bhavin Patel

Bhavin Patel

SR. Developer

Dhruvesh Patel

Dhruvesh Patel

SR. WordPress Developer

Bhumika

Bhumika

Shopify & WordPress Developer

Joy Giri

Joy Giri

Shopify & WordPress Developer

Designers2
Jay Thakkar

Jay Thakkar

SR. Designer & Project Lead

Dual role
Susmita Dey

Susmita Dey

SR. UI/UX & Frontend

Project Management2
Jay Thakkar

Jay Thakkar

Project Manager & SR. Designer

Dual role
Ria M.

Ria M.

Project Manager

AI Developers2
Anand Kumar

Anand Kumar

Python / AI Developer

Andleeb Miraan

Andleeb Miraan

Python / AI Developer

Digital & Marketing2
Jhuma

Jhuma

Senior SEO Executive

Sneha Mandal

Sneha Mandal

Digital Marketing Executive

Human + Machine

AI Organisation Chart

A full reporting structure of autonomous AI employees — led by Clara, our Chief of Staff — that research, build, test, and ship around the clock. This is how we move faster than firms many times our size.

Nick Tung

Nick Tung

CEO

Clara

Clara

Chief of Staff

Daniel

Daniel

Business Advisor

Marcus

Marcus

Finance / CFO

Amos

Amos

CMO / Marketing

Happy

Happy

Writer

Kimi

Kimi

SEO / AEO / GEO

Nicole

Nicole

Publisher

Mashy

Mashy

Sales / Closer

Koko

Koko

Customer Success

Otto

Otto

Delivery Producer

Shaun

Shaun

Product & Spec

Jay

Jay

Engineer

Dhruvesh

Dhruvesh

Web Designer-Developer

Dex

Dex

UI/UX Designer

Cheryl

Cheryl

CX Designer

Quincy

Quincy

QA Manager

Ria

Ria

QA & Testing

Felix

Felix

Office Optimiser

Titi

Titi

R&D Researcher

Lucky

Lucky

Data & CRM

Nick TungNick TungCEO
ClaraClaraChief of Staff
  • DanielDanielBusiness Advisor
  • MarcusMarcusFinance / CFO
  • AmosAmosCMO / Marketing
    • HappyHappyWriter
    • KimiKimiSEO / AEO / GEO
    • NicoleNicolePublisher
  • MashyMashySales / Closer
    • KokoKokoCustomer Success
  • OttoOttoDelivery Producer
    • ShaunShaunProduct & Spec
    • JayJayEngineer
    • DhruveshDhruveshWeb Designer-Developer
    • DexDexUI/UX Designer
    • CherylCherylCX Designer
  • QuincyQuincyQA Manager
    • RiaRiaQA & Testing
  • FelixFelixOffice Optimiser
    • TitiTitiR&D Researcher
    • LuckyLuckyData & CRM
What They Do

Meet the AI Team

Every AI employee has a defined mandate. Here is exactly what each one can be deployed to do.

Command
Clara

Clara

Chief of Staff

  • Coordinates all AI departments into a unified delivery operation
  • Strategic partner — briefs, escalates, and synthesises across every function
  • Command centre between Nick and the full AI workforce
Strategy & Finance
Daniel

Daniel

Business Advisor

  • Brand positioning, GTM strategy, and competitive analysis
  • Sales and BD playbooks and commercial strategy
  • Business-case development for clients and proposals
Marcus

Marcus

Finance / CFO

  • Financial modelling, P&L projections, and pricing strategy
  • Grant ROI calculations across PSG, EDG, CTC, MRA, and EDGE
  • Unit economics, commission structures, and funding strategy
Marketing
Amos

Amos

CMO / Marketing

  • Brand strategy, content pillars, and audience positioning
  • Campaign and GTM planning for Freemansland and clients
  • Routes execution to Happy, Kimi, and Nicole
Happy

Happy

Writer

  • Grant proposals across all SG schemes: PSG, EDG, CTC, MRA, EDGE
  • Commercial proposals, pitch decks, and business-case copy
  • Long-form articles, LinkedIn posts, and newsletter content
Kimi

Kimi

SEO / AEO / GEO

  • Google ranking strategy — keywords, on-page, and technical SEO audits
  • AI citation optimisation: gets your brand cited by ChatGPT, Perplexity, and AI Overviews
  • Schema markup, structured data, and llms.txt for machine-readable authority
Nicole

Nicole

Publisher

  • Distributes and schedules content across LinkedIn, Instagram, and newsletters
  • Repurposes one piece of content into many channel-native formats
  • Draft-only — Nick approves every post before it goes public
Sales & Customer Success
Mashy

Mashy

Sales / Closer

  • Lead qualification, pipeline management, and closing strategy
  • Sales conversation support and follow-up sequences
  • Objection handling and BD playbooks
Koko

Koko

Customer Success

  • Client health scoring and retention trajectory tracking
  • Early-warning churn detection — flags at-risk clients 30–90 days ahead
  • Renewal strategy and expansion playbooks
Delivery
Otto

Otto

Delivery Producer

  • Turns a won deal into delivered work — orchestrates the full delivery team
  • Tracks scope, timeline, and risk; escalates blockers with options
  • Client-facing communications drafted in Nick's voice
Shaun

Shaun

Product & Spec

  • Turns client briefs into testable, investment-grade specs
  • Writes Given/When/Then acceptance criteria and Definition of Done
  • The starting gate every project passes through before Jay builds
Jay

Jay

Engineer

  • Full-stack builds — Next.js, Supabase, FastAPI, Python
  • CI/CD pipelines, production deploys, and API integrations
  • Code review, database architecture, and technical debt reduction
Dhruvesh

Dhruvesh

Web Designer-Developer

  • WordPress and Next.js web design and development
  • Pixel-perfect builds from design comps or brand references
  • Mobile-responsive, SEO-ready implementation from Day 1
Dex

Dex

UI/UX Designer

  • Interface design, design systems, and visual hierarchy
  • Component-level design — spacing, colour, typography for web and app
  • Premium UI for AI-era products: dark-mode, glassmorphism, bento grids
Cheryl

Cheryl

CX Designer

  • Customer experience audits and user journey mapping
  • Conversion rate optimisation — reduces friction from first impression to sign-up
  • Usability reviews across web, app, and mobile
Quality & R&D
Quincy

Quincy

QA Manager

  • Approves Ria's test plans before a single test runs
  • Audits QA reports for coverage gaps, flaky tests, and missing evidence
  • Issues the GO / NO-GO release recommendation for Nick's final sign-off
Ria

Ria

QA & Testing

  • BDD acceptance test scenarios tied to Shaun's specs
  • Web, app, mobile, and WordPress testing with real evidence
  • PASS / FAIL reports with edge-case exploration beyond the happy path
Felix

Felix

Office Optimiser

  • Audits the entire AI office for workflow overlap and inefficiency
  • Token and cost optimisation — makes the AI team leaner and faster
  • Recommends skill upgrades; every change needs Nick's approval
Titi

Titi

R&D Researcher

  • Continuous scout — GitHub, research papers, and the web for new AI capabilities
  • Vets tools for quality, security, and supply-chain risk before recommending
  • Routes vetted findings to the right team member; never auto-installs
Lucky

Lucky

Data & CRM

  • Single owner of analytics, BI, and CRM data integrity
  • North-star metrics dashboard — revenue, retention, and lead quality
  • Data quality monitoring that catches silent failures before they cost money